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Category Archives: Content

You’re spam until you prove otherwise

You’re spam until you prove otherwise

Today’s post is a guest offering from the lovely and talented Rachel Allen of Bolt from the Blue Copywriting wherein she elegantly tackles a sensitive issue around how entitled we feel to the attention of an ‘audience’ [whatever THAT means] online. It’s a big issue and one that clobbers so, so many people. This post… more>>

If I waited until I felt like it, I wouldn’t have a business

If I waited until I felt like it, I wouldn’t have a business

I am TERRIBLE at accounting. Seriously, like awful at it. I learned this in my first semester of business school. I was taking basic accounting and the homework sent me spiraling into crocodile tears and teeth-clenched monosyllabic man-grunts. It was awful. I had never hit a wall like that before. I was always the kid… more>>

Why no one is reading a word that you write. And what to do about it.

Why no one is reading a word that you write. And what to do about it.

Today’s post is from Makeness Chief Story Maker, Miki DeVivo. ******************************************** So…. you’re a rockstar, badass, amazeballs, kick-ass guru ninja, and you just know that your business is full of game-changing awesomesauce, and will help people live their totally EPIC passion, have more confidence, and crush it with clarity. And…. …you want people to know… more>>

FTW Wednesday: Michelle Nickolaisen rules at guest posting. Like a lot.

FTW Wednesday: Michelle Nickolaisen rules at guest posting. Like a lot.

This week I’m featuring the lovely Michelle Nickolaisen of Bombchelle Industries who completely rules at something I have never really been all that fantabulous at… dum…. dum….. duuuuuuum….. guest posting. I don’t know about you, but coming up with even more time and topics than what I already do has generally felt like an overwhelming… more>>

FTW Wednesday: Jessica Kupferman on Podcasting your way to never selling again

FTW Wednesday: Jessica Kupferman on Podcasting your way to never selling again

We had to change the name. Winning Wednesday was lovely, but Spam filters apparently dislike the word ‘winning’ – so roughly half of you missed our very first feature last week and have no idea what I’m talking about. Last week, Makeness began publishing a brand new weekly feature called ‘Winning Wednesdays’ [now FTW or… more>>

The post in which Jen tells you that sometimes, Good Enough is in fact, Good Enough

The post in which Jen tells you that sometimes, Good Enough is in fact, Good Enough

Today’s post is a super-special response from devoted reader, [and wicked-smarty-pants] Jen Vertanen, to the post I wrote last week posing the question: What if ‘good enough’ is just not Good Enough? Jen emailed me after it went live, expressing that the post felt like it was missing some perspective. So, I asked her to… more>>

The post in which I break you open and poke at your tender bits with the business-end of a pointy stick

The post in which I break you open and poke at your tender bits with the business-end of a pointy stick

Settle in. Take a deep breath. This will only hurt for a second. Ready? Good. I am calling bullshit on half-assery. On half-way-ness. On excuses made to cover a lack of care and effort. Because half-way is useless. And prevalent. And toxic. And I’m done with it. There is no half-way. Doing something is not always better than doing… more>>

God is in the details

God is in the details

I have never written about God before. Quite honestly, belief and religion are so far removed from my daily life that I struggled with how to spell the very word religion just now. But this post is not about religion [ion/ eon??!]. It’s about reverence. It’s about prayer. It’s about passion. It’s about the center… more>>

Reactive vs. Proactive business: Which one are you?

Reactive vs. Proactive business: Which one are you?

Things Reactive business owners say: “I have no idea what I want to do.” “All my clients are crazy and I’m tired all the time.” “I’m always overwhelmed.” “_______________ is doing it so much better than me.” “I don’t know why my thing didn’t sell.” “Everyone else makes it look so easy. What’s wrong with… more>>

The coolest thing that has ever happened to my business just happened

The coolest thing that has ever happened to my business just happened

About six months ago, a reader of mine got in touch with me about a website. She had aspirations of becoming a professional speaker and needed a brand to support that. After chatting for about a half hour, the casually mentions that she was a participant in an internship program with Seth Godin and that… more>>

The amazing magical secret that makes a good brand. For reals. Actual magical secret. And unicorns. And cows.

The amazing magical secret that makes a good brand. For reals. Actual magical secret. And unicorns. And cows.

“What IS a ‘brand’, anyway? And why do I need one?” This is a question that landed in my inbox this morning. It was actually the subject line of an email from a prospective client who was genuinely inquiring about my new service. To give you some context, this person already has a well-established ‘brand’.… more>>

There IS something wrong with you. Here. Let me poke at it with a stick.

There IS something wrong with you. Here. Let me poke at it with a stick.

That’s what we hear out there a lot, don’t we? “You’re doing your business wrong — and only I know what to do to make it better.” “You need to learn how to have adventures — let me show you how.” “You’re introverted/extroverted/highly-sensitive/socially-anxious/fear-riddled/chronically-uncool. But it’s ok. I can fix you.“ We call it “Aspirational Marketing”… more>>

Change or die.

Change or die.

The world moves really goddamn fast these days. Faster than most humans are actually equipped for. This is not necessarily a bad thing, but it can be, if you don’t get comfortable – I mean like livin’ in a Snuggie with a hot chocolate comfortable – with constant change. Constant change. As passionate, heart-centered entrepreneurs,… more>>

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