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Category Archives: illana

Get your shit together, Ryan. [Or, how cold-pitching can go horribly, horribly wrong.]

Get your shit together, Ryan. [Or, how cold-pitching can go horribly, horribly wrong.]

I just got a cold-pitch in my inbox from an “advertising agency”. It included: 1. An offer for services THAT I OFFER. [Seriously?] 2. A critique of how I could better reach an audience that I DON’T WANT TO REACH. [Generally, ascertaining a prospect’s actual goals is considered a strong first step in developing them… more>>

The soul of sacrifice

The soul of sacrifice

Your business needs your soul. Like a partner. Like a child. Like the very breath from your chest needs the air it breathes. Honest soul is not simple though. It’s not inspirational memes or platitudes. Or one-line idioms. It’s sacrifice. It’s the simple question[s] of: What are you willing to give [and give up] of… more>>

If I waited until I felt like it, I wouldn’t have a business

If I waited until I felt like it, I wouldn’t have a business

I am TERRIBLE at accounting. Seriously, like awful at it. I learned this in my first semester of business school. I was taking basic accounting and the homework sent me spiraling into crocodile tears and teeth-clenched monosyllabic man-grunts. It was awful. I had never hit a wall like that before. I was always the kid… more>>

The post in which Jen tells you that sometimes, Good Enough is in fact, Good Enough

The post in which Jen tells you that sometimes, Good Enough is in fact, Good Enough

Today’s post is a super-special response from devoted reader, [and wicked-smarty-pants] Jen Vertanen, to the post I wrote last week posing the question: What if ‘good enough’ is just not Good Enough? Jen emailed me after it went live, expressing that the post felt like it was missing some perspective. So, I asked her to… more>>

God is in the details

God is in the details

I have never written about God before. Quite honestly, belief and religion are so far removed from my daily life that I struggled with how to spell the very word religion just now. But this post is not about religion [ion/ eon??!]. It’s about reverence. It’s about prayer. It’s about passion. It’s about the center… more>>

A love letter to the broke and hopeless who feel like they can’t afford the business they are made for

A love letter to the broke and hopeless who feel like they can’t afford the business they are made for

“You have to have money to make money.” A truer statement about the free market has never been uttered. Money breeds money. Dolla dolla bills seem to just hump like bunnies when they are all in a pile together, and the pile seems to just grow and grow. In business, we call this puppy-pile of… more>>

Reactive vs. Proactive business: Which one are you?

Reactive vs. Proactive business: Which one are you?

Things Reactive business owners say: “I have no idea what I want to do.” “All my clients are crazy and I’m tired all the time.” “I’m always overwhelmed.” “_______________ is doing it so much better than me.” “I don’t know why my thing didn’t sell.” “Everyone else makes it look so easy. What’s wrong with… more>>

The coolest thing that has ever happened to my business just happened

The coolest thing that has ever happened to my business just happened

About six months ago, a reader of mine got in touch with me about a website. She had aspirations of becoming a professional speaker and needed a brand to support that. After chatting for about a half hour, the casually mentions that she was a participant in an internship program with Seth Godin and that… more>>

Why you shouldn’t care about originality and what you should care about instead

Why you shouldn’t care about originality and what you should care about instead

Originality is overrated. There’s a pretty lively discussion happening out there in our online business world on this topic right now. Last week, my friend Srini posted a really interesting essay in discussion of this topic – as a response to Derek Halpern’s [Yeah, I’m talking about Derek again – what can I say? The… more>>

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