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Category Archives: illana

Get your shit together, Ryan. [Or, how cold-pitching can go horribly, horribly wrong.]

Get your shit together, Ryan. [Or, how cold-pitching can go horribly, horribly wrong.]

I just got a cold-pitch in my inbox from an “advertising agency”. It included: 1. An offer for services THAT I OFFER. [Seriously?] 2. A critique of how I could better reach an audience that I DON’T WANT TO REACH. [Generally, ascertaining a prospect’s actual goals is considered a strong first step in developing them… more>>

The soul of sacrifice

The soul of sacrifice

Your business needs your soul. Like a partner. Like a child. Like the very breath from your chest needs the air it breathes. Honest soul is not simple though. It’s not inspirational memes or platitudes. Or one-line idioms. It’s sacrifice. It’s the simple question[s] of: What are you willing to give [and give up] of… more>>

If I waited until I felt like it, I wouldn’t have a business

If I waited until I felt like it, I wouldn’t have a business

I am TERRIBLE at accounting. Seriously, like awful at it. I learned this in my first semester of business school. I was taking basic accounting and the homework sent me spiraling into crocodile tears and teeth-clenched monosyllabic man-grunts. It was awful. I had never hit a wall like that before. I was always the kid… more>>

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