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Category Archives: illana

99 Tweetable ways to not be terrified all the time and crack the secrets of the universe

99 Tweetable ways to not be terrified all the time and crack the secrets of the universe

1. Put one foot in front of the other, even when you don’t want to. [Tweet] 2. Remind yourself that today is not the day that crushes your spirit. [Tweet] 3. All you have to do is get through the next 23 hours and 59 minutes and you get a do-over. [Tweet] 4. Don’t forget your triumphs. [Tweet] 5.… more>>

Never get good at the things you hate doing or you could miss making out with Robert Redford

Never get good at the things you hate doing or you could miss making out with Robert Redford

I used to make cappuccinos for a living. Brilliant, amazing, PERFECT cappuccinos. I started doing it because I really, really loved cappuccinos. I was nineteen and that seemed to be as good a reason as any to pursue a “career” in cappuccino-making. But something happened after cappuccino #3,771; I realized that I was really good… more>>

How to work backward from happy

How to work backward from happy

Goals are not my thing. In my brain, goals = rules, and rules = stupid-crap-I-go-out-of-my-way-to-ignore. But this interesting thing happened recently: I realized that I accidentally managed to find myself with a goal [picture me with the sour-lemon-face while saying that]. Visual aid: To explain, I have to tell a little story… A few years… more>>

The amazing magical secret that makes a good brand. For reals. Actual magical secret. And unicorns. And cows.

The amazing magical secret that makes a good brand. For reals. Actual magical secret. And unicorns. And cows.

“What IS a ‘brand’, anyway? And why do I need one?” This is a question that landed in my inbox this morning. It was actually the subject line of an email from a prospective client who was genuinely inquiring about my new service. To give you some context, this person already has a well-established ‘brand’.… more>>

The 5 blessings of entrepreneurship

The 5 blessings of entrepreneurship

I don’t often write about things like blessings and thankfulness and self-care and other well-covered territory [at least, I try not to], because I leave that to the people that specialize in it, and who are good at it. I am neither, but as Makeness Media grows, so has the weight of the responsibility that… more>>

How I got more comments on one post than I ever have before, and why it matters [because it totally does]

How I got more comments on one post than I ever have before, and why it matters [because it totally does]

Last week, I wrote a post about ethics and legality in small business, and how a couple of A-listers made some whale-sized mistakes in that department. When I wrote it, I expected a sizable response. Naming names tends to do that. I also expected a lot of that attention to be negative, because usually, A-listers… more>>

Why you have a responsibility to not be an asshole when you’re in the business of selling your expertise

Why you have a responsibility to not be an asshole when you’re in the business of selling your expertise

It’s not a new story. Gurus emerge over and over with shiny, fabulous “new” approaches to the same business problems that entrepreneurs have grappled with forever. They are wrapped in pretty new packages and have splashy new graphics and clever new titles. Good people – aspiring to find a way out of whatever box they… more>>

Loosen. The. Fuck. Up.

Loosen. The. Fuck. Up.

This one goes out to the overachievers out there. I know you have the attention span of a two-year-old, but if you can stop multi-tasking for like five whole minutes, you might actually like this. Ever wonder why you’re stressed out all the time? Ever wonder why you feel tired and anxious all the time?… more>>

How to be extremely talented and totally blow it anyway

How to be extremely talented and totally blow it anyway

Fucking stellar design? Check. Brilliant content? Bam! Fab photos? Presto! Premium WordPress theme? Duh! SEO sexyness? I’ve got meta tags for DAYS! Subscribe box? Wait… what now? RSS? Does anyone else hear crickets? Yup. This is what happened to me with a client the other day. She is brilliant. Like MAD brilliant. Style and smarts… more>>

Play big or play small? Apparently, size DOES matter.

Play big or play small? Apparently, size DOES matter.

I’ve noticed an emerging trend happening out there: The little guys are growing up and becoming the big guys. Online entrepreneurs are renting offices. Solopreneurs are becoming agencies and collectives and are all about playing big – bigger – BIG BIG BIG! I read a post recently by a minimalist who was talking about how… more>>

How to be a Bad-Ass in business and in life

How to be a Bad-Ass in business and in life

Today’s post is from Steff… of Grymm & Epic, among other things. Steff is a Bad-Ass (she’s about to tell you that, but I wanted to offer my personal endorsement as well). Basically, Steff adds a healthy dose of heavy metal to your otherwise Top 40 universe. Think of it like this: Have you ever… more>>

What the first year of solo business REALLY looks like.

What the first year of solo business REALLY looks like.

IMPORTANT: If you are reading this in your inbox, click on ‘display images’ – ‘cuz this post is, well one big image. This post is a visual representation of what solo entrepreneurs go through in their first year. One part education, one part inspiration, one part gift. Clicking on the infographic will open it full… more>>

Celebrate client on client love.

Celebrate client on client love.

Valentine’s Day is dumb. We all know that. But, like any other dumb thing, it’s usually only as dumb as you make it. So let’s make it smart instead. Let’s use it to tell our clients how much we love them. And that happens to be something I’m good at. So, I decided to help… more>>

Humanity vs. Professionalism – Why it’s so easy to forget that there are real people behind all the blogging and tweeting and posting.

Humanity vs. Professionalism – Why it’s so easy to forget that there are real people behind all the blogging and tweeting and posting.

Raise your hand if you are an online entrepreneur. Now, raise your hand if you are an actual human being. Go ahead. Raise it. I’ll wait. [For some of us, this will be the most exercise we get all day…. lol.] Now, raise your hand if you have, at some point in your career, been… more>>

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