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Category Archives: Marketing

What to do when your entrepreneurial tank is just completely goddamn empty

What to do when your entrepreneurial tank is just completely goddamn empty

As small business owners, we understand the ups and downs. We get that there will be high highs and loooooow lows. There will be days when everything feels like ohmygodTHISiswhyIchosethislife! and there will be more than a few days when it’s more like DearGodPleaseLetMyDreamJobJustBeWaitingForMeOnCraigslist. But what do you do when the lows aren’t black and… more>>

Get your shit together, Ryan. [Or, how cold-pitching can go horribly, horribly wrong.]

Get your shit together, Ryan. [Or, how cold-pitching can go horribly, horribly wrong.]

I just got a cold-pitch in my inbox from an “advertising agency”. It included: 1. An offer for services THAT I OFFER. [Seriously?] 2. A critique of how I could better reach an audience that I DON’T WANT TO REACH. [Generally, ascertaining a prospect’s actual goals is considered a strong first step in developing them… more>>

You’re spam until you prove otherwise

You’re spam until you prove otherwise

Today’s post is a guest offering from the lovely and talented Rachel Allen of Bolt from the Blue Copywriting wherein she elegantly tackles a sensitive issue around how entitled we feel to the attention of an ‘audience’ [whatever THAT means] online. It’s a big issue and one that clobbers so, so many people. This post… more>>

The soul of sacrifice

The soul of sacrifice

Your business needs your soul. Like a partner. Like a child. Like the very breath from your chest needs the air it breathes. Honest soul is not simple though. It’s not inspirational memes or platitudes. Or one-line idioms. It’s sacrifice. It’s the simple question[s] of: What are you willing to give [and give up] of… more>>

Why no one is reading a word that you write. And what to do about it.

Why no one is reading a word that you write. And what to do about it.

Today’s post is from Makeness Chief Story Maker, Miki DeVivo. ******************************************** So…. you’re a rockstar, badass, amazeballs, kick-ass guru ninja, and you just know that your business is full of game-changing awesomesauce, and will help people live their totally EPIC passion, have more confidence, and crush it with clarity. And…. …you want people to know… more>>

FTW Wednesday: Halley Gray recovered from the first year blues by booking herself solid six months out

FTW Wednesday: Halley Gray recovered from the first year blues by booking herself solid six months out

This week’s winning gold star goes to the awesomesauce, pull-yourself-up-by-the-underpants stylings of Evolve & Succeed‘s Halley Gray. I connected with Halley when she was fresh out the gate of new business ownership – a little less than a year ago. At the time, I had no idea how new she was. She came off like all… more>>

FTW Wednesday: Michelle Nickolaisen rules at guest posting. Like a lot.

FTW Wednesday: Michelle Nickolaisen rules at guest posting. Like a lot.

This week I’m featuring the lovely Michelle Nickolaisen of Bombchelle Industries who completely rules at something I have never really been all that fantabulous at… dum…. dum….. duuuuuuum….. guest posting. I don’t know about you, but coming up with even more time and topics than what I already do has generally felt like an overwhelming… more>>

FTW Wednesday: Ellen Ercolini wants you to make more money

FTW Wednesday: Ellen Ercolini wants you to make more money

This week, I’m featuring my lovely new friend Ellen Ercolini of EllenErcolini.com. Ellen is a money-making expert for creative pros. For reals. After years of coaching ups and downs, she found that the thing she’s best at is helping you make a better living. And she’s a BOSS at it.  In this week’s interview, Ellen tells… more>>

FTW Wednesday: Jessica Kupferman on Podcasting your way to never selling again

FTW Wednesday: Jessica Kupferman on Podcasting your way to never selling again

We had to change the name. Winning Wednesday was lovely, but Spam filters apparently dislike the word ‘winning’ – so roughly half of you missed our very first feature last week and have no idea what I’m talking about. Last week, Makeness began publishing a brand new weekly feature called ‘Winning Wednesdays’ [now FTW or… more>>

Winning Wednesday: Marie Poulin schools us on building a community that will pay top dollar for your work

Winning Wednesday: Marie Poulin schools us on building a community that will pay top dollar for your work

Welcome to the inaugural post of a brand new feature called “Winning Wednesdays”. Each week, we will be featuring an interview with a new entrepreneur from the greater Makeness community [so that means our clients, our readers, our colleagues, and members of the Makeness Insider community] who are doing one thing in their business really,… more>>

The post in which I break you open and poke at your tender bits with the business-end of a pointy stick

The post in which I break you open and poke at your tender bits with the business-end of a pointy stick

Settle in. Take a deep breath. This will only hurt for a second. Ready? Good. I am calling bullshit on half-assery. On half-way-ness. On excuses made to cover a lack of care and effort. Because half-way is useless. And prevalent. And toxic. And I’m done with it. There is no half-way. Doing something is not always better than doing… more>>

A love letter to the broke and hopeless who feel like they can’t afford the business they are made for

A love letter to the broke and hopeless who feel like they can’t afford the business they are made for

“You have to have money to make money.” A truer statement about the free market has never been uttered. Money breeds money. Dolla dolla bills seem to just hump like bunnies when they are all in a pile together, and the pile seems to just grow and grow. In business, we call this puppy-pile of… more>>

Reactive vs. Proactive business: Which one are you?

Reactive vs. Proactive business: Which one are you?

Things Reactive business owners say: “I have no idea what I want to do.” “All my clients are crazy and I’m tired all the time.” “I’m always overwhelmed.” “_______________ is doing it so much better than me.” “I don’t know why my thing didn’t sell.” “Everyone else makes it look so easy. What’s wrong with… more>>

The coolest thing that has ever happened to my business just happened

The coolest thing that has ever happened to my business just happened

About six months ago, a reader of mine got in touch with me about a website. She had aspirations of becoming a professional speaker and needed a brand to support that. After chatting for about a half hour, the casually mentions that she was a participant in an internship program with Seth Godin and that… more>>

Never get good at the things you hate doing or you could miss making out with Robert Redford

Never get good at the things you hate doing or you could miss making out with Robert Redford

I used to make cappuccinos for a living. Brilliant, amazing, PERFECT cappuccinos. I started doing it because I really, really loved cappuccinos. I was nineteen and that seemed to be as good a reason as any to pursue a “career” in cappuccino-making. But something happened after cappuccino #3,771; I realized that I was really good… more>>

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