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Category Archives: Marketing

What to do when your entrepreneurial tank is just completely goddamn empty

What to do when your entrepreneurial tank is just completely goddamn empty

As small business owners, we understand the ups and downs. We get that there will be high highs and loooooow lows. There will be days when everything feels like ohmygodTHISiswhyIchosethislife! and there will be more than a few days when it’s more like DearGodPleaseLetMyDreamJobJustBeWaitingForMeOnCraigslist. But what do you do when the lows aren’t black and… more>>

Get your shit together, Ryan. [Or, how cold-pitching can go horribly, horribly wrong.]

Get your shit together, Ryan. [Or, how cold-pitching can go horribly, horribly wrong.]

I just got a cold-pitch in my inbox from an “advertising agency”. It included: 1. An offer for services THAT I OFFER. [Seriously?] 2. A critique of how I could better reach an audience that I DON’T WANT TO REACH. [Generally, ascertaining a prospect’s actual goals is considered a strong first step in developing them… more>>

You’re spam until you prove otherwise

You’re spam until you prove otherwise

Today’s post is a guest offering from the lovely and talented Rachel Allen of Bolt from the Blue Copywriting wherein she elegantly tackles a sensitive issue around how entitled we feel to the attention of an ‘audience’ [whatever THAT means] online. It’s a big issue and one that clobbers so, so many people. This post… more>>

The soul of sacrifice

The soul of sacrifice

Your business needs your soul. Like a partner. Like a child. Like the very breath from your chest needs the air it breathes. Honest soul is not simple though. It’s not inspirational memes or platitudes. Or one-line idioms. It’s sacrifice. It’s the simple question[s] of: What are you willing to give [and give up] of… more>>

Why no one is reading a word that you write. And what to do about it.

Why no one is reading a word that you write. And what to do about it.

Today’s post is from Makeness Chief Story Maker, Miki DeVivo. ******************************************** So…. you’re a rockstar, badass, amazeballs, kick-ass guru ninja, and you just know that your business is full of game-changing awesomesauce, and will help people live their totally EPIC passion, have more confidence, and crush it with clarity. And…. …you want people to know… more>>

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