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Category Archives: Marketing

The amazing magical secret that makes a good brand. For reals. Actual magical secret. And unicorns. And cows.

The amazing magical secret that makes a good brand. For reals. Actual magical secret. And unicorns. And cows.

“What IS a ‘brand’, anyway? And why do I need one?” This is a question that landed in my inbox this morning. It was actually the subject line of an email from a prospective client who was genuinely inquiring about my new service. To give you some context, this person already has a well-established ‘brand’.… more>>

There IS something wrong with you. Here. Let me poke at it with a stick.

There IS something wrong with you. Here. Let me poke at it with a stick.

That’s what we hear out there a lot, don’t we? “You’re doing your business wrong — and only I know what to do to make it better.” “You need to learn how to have adventures — let me show you how.” “You’re introverted/extroverted/highly-sensitive/socially-anxious/fear-riddled/chronically-uncool. But it’s ok. I can fix you.“ We call it “Aspirational Marketing”… more>>

How I got more comments on one post than I ever have before, and why it matters [because it totally does]

How I got more comments on one post than I ever have before, and why it matters [because it totally does]

Last week, I wrote a post about ethics and legality in small business, and how a couple of A-listers made some whale-sized mistakes in that department. When I wrote it, I expected a sizable response. Naming names tends to do that. I also expected a lot of that attention to be negative, because usually, A-listers… more>>

Why you have a responsibility to not be an asshole when you’re in the business of selling your expertise

Why you have a responsibility to not be an asshole when you’re in the business of selling your expertise

It’s not a new story. Gurus emerge over and over with shiny, fabulous “new” approaches to the same business problems that entrepreneurs have grappled with forever. They are wrapped in pretty new packages and have splashy new graphics and clever new titles. Good people – aspiring to find a way out of whatever box they… more>>

How to be a Bad-Ass in business and in life

How to be a Bad-Ass in business and in life

Today’s post is from Steff… of Grymm & Epic, among other things. Steff is a Bad-Ass (she’s about to tell you that, but I wanted to offer my personal endorsement as well). Basically, Steff adds a healthy dose of heavy metal to your otherwise Top 40 universe. Think of it like this: Have you ever… more>>

Humanity vs. Professionalism – Why it’s so easy to forget that there are real people behind all the blogging and tweeting and posting.

Humanity vs. Professionalism – Why it’s so easy to forget that there are real people behind all the blogging and tweeting and posting.

Raise your hand if you are an online entrepreneur. Now, raise your hand if you are an actual human being. Go ahead. Raise it. I’ll wait. [For some of us, this will be the most exercise we get all day…. lol.] Now, raise your hand if you have, at some point in your career, been… more>>

8 Ways to lose friends and alienate your clients

8 Ways to lose friends and alienate your clients

I hear people complain all the time about their lack of business or their frustration about not retaining clients. Lately, my mind is increasingly more boggled by how frequently those same people stare blankly at me when I ask about how much thought they give to the overall experience their clients have with them. Usually,… more>>

I want to tattoo your brand on my butt.

I want to tattoo your brand on my butt.

When I lived in San Francisco in the late ’90’s, there was this local Mexican restaurant chain that offered a completely awesome promotion: If you got a permanent tattoo of their logo, you got free burritos for life. Now, this promotion probably wouldn’t work everywhere, but in the tattoo’d oddity-land that is San Francisco, it… more>>

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