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Category Archives: Reinvention

The coolest thing that has ever happened to my business just happened

The coolest thing that has ever happened to my business just happened

About six months ago, a reader of mine got in touch with me about a website. She had aspirations of becoming a professional speaker and needed a brand to support that. After chatting for about a half hour, the casually mentions that she was a participant in an internship program with Seth Godin and that… more>>

Why you shouldn’t care about originality and what you should care about instead

Why you shouldn’t care about originality and what you should care about instead

Originality is overrated. There’s a pretty lively discussion happening out there in our online business world on this topic right now. Last week, my friend Srini posted a really interesting essay in discussion of this topic – as a response to Derek Halpern’s [Yeah, I’m talking about Derek again – what can I say? The… more>>

99 Tweetable ways to not be terrified all the time and crack the secrets of the universe

99 Tweetable ways to not be terrified all the time and crack the secrets of the universe

1. Put one foot in front of the other, even when you don’t want to. [Tweet] 2. Remind yourself that today is not the day that crushes your spirit. [Tweet] 3. All you have to do is get through the next 23 hours and 59 minutes and you get a do-over. [Tweet] 4. Don’t forget your triumphs. [Tweet] 5.… more>>

Never get good at the things you hate doing or you could miss making out with Robert Redford

Never get good at the things you hate doing or you could miss making out with Robert Redford

I used to make cappuccinos for a living. Brilliant, amazing, PERFECT cappuccinos. I started doing it because I really, really loved cappuccinos. I was nineteen and that seemed to be as good a reason as any to pursue a “career” in cappuccino-making. But something happened after cappuccino #3,771; I realized that I was really good… more>>

The amazing magical secret that makes a good brand. For reals. Actual magical secret. And unicorns. And cows.

The amazing magical secret that makes a good brand. For reals. Actual magical secret. And unicorns. And cows.

“What IS a ‘brand’, anyway? And why do I need one?” This is a question that landed in my inbox this morning. It was actually the subject line of an email from a prospective client who was genuinely inquiring about my new service. To give you some context, this person already has a well-established ‘brand’.… more>>

There IS something wrong with you. Here. Let me poke at it with a stick.

There IS something wrong with you. Here. Let me poke at it with a stick.

That’s what we hear out there a lot, don’t we? “You’re doing your business wrong — and only I know what to do to make it better.” “You need to learn how to have adventures — let me show you how.” “You’re introverted/extroverted/highly-sensitive/socially-anxious/fear-riddled/chronically-uncool. But it’s ok. I can fix you.“ We call it “Aspirational Marketing”… more>>

How To Not Kill Yourself When The Going Gets Tough

How To Not Kill Yourself When The Going Gets Tough

by Makeness Contributor Rebecca Tracey So you’ve started a business. Dear god, do you have ANY idea what you’ve gotten yourself into? Sure, it’s gonna be great. Freedom! Working from home! Sitting in your PJs all day scouring Facebook between afternoon naps! Woooo, entrepreneurship! They forgot to mention the sleepless nights when you’ll fuck up… more>>

The Leap.

The Leap.

You stand there… looking at the divide that stands between what you have and what you want. The chasm is where all the things you’re afraid of lie – waiting in the quiet shadows. They don’t even notice you. They share their quiet existence only with themselves – creeping softly in the dark. But you… more>>

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