How to make kick-ass values-based decisions to grow the hell out of your business- With Danny Brown

How to make kick-ass values-based decisions to grow the hell out of your business- With Danny Brown

For most of the first half of our lives and careers, it’s pretty much hammered into us that in order to make money, we have to be willing to sacrifice like, um… everything fun. How lame is that?!?

Spend all our time in school… ignore family…. spend all our time at work… rationalize away our integrity bit by bit to get ahead…ignore our personal priorities to make way for our professional ones….

Let the misery and disappointment commence!

In today’s installment of Decisions, Decisions, Decisions, I’m talking to Danny Brown. Danny is very successful. His readers [myself included] are fiercely loyal. I generally find that of all the stuff I subscribe to, Danny is the one I pretty much always find the time for.

The thing I like about Danny is that he’s like the anti-guru. He doesn’t hover above his audience commanding we buy crap we don’t need – it’s more like he rolls up his sleeves and kicks back to really talk about the juicy stuff WITH his people. I love that. And so do a lot of other people.

So, when I asked Danny how HE makes decisions, I was not at all surprised by how grounded his response was:

“All my decisions are based on three key tenets:

1. Will I keep my integrity?

2. Is it right for me at this time?

3. Can I do this without sacrificing time with my family?

If there’s any doubt at all regarding any of these tenets, then I give the opportunity a miss and move on. So far it’s worked out pretty well.”

In a few sentences, Danny says a lot [which is sort of his specialty].

The Method: Priorities First. No Exceptions.

How he finds the ‘way forward’: Danny has his priorities straight. Like WAY straight. His process has a lot more to do with what aligns with his values than anything else. For Danny, integrity, timing, and family are key. Those choices are ALL about valuing quality over quantity.

Is this the right method for you? That depends entirely on your goals. Danny doesn’t seem to be someone who prioritizes the gathering of power and cash as the north star in his business. He focuses on making sure that he squeezes every bit of goodness and joy out of daily life. This means that his priorities are set by where is life is in the moment, and less-so by the eventualities of a given opportunity.

So this is where you have to look at whether you are craving happiness now or happiness later. Danny’s method seems to mean he gets both. Cool huh? But it’s not always as easy as it sounds… since the more ambitious we get, the more willing to chip away at our ideals we become.

That means that it takes a strong, focused approach to maintain a values-driven decision-making filter.

What do you think? How do your values factor in to your decisions? Or do they at all? Do you use a different system? Let’s talk about it in the comments section below.



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